Boosting a dance school back to its leading position
A self-initiated project for Swing Latino
CLIENT: Swing Latino
YEAR: 2018-2019
ROLE: Strategy | Communication | Branding | Digital Design | Art Direction | Leading | Social Media | Marketing communication
10 years ago Swing Latino was the first Latin school in Amsterdam. But in the past years, new competitors have raised and Swing Latino was not competitive anymore. I’ve approached the founder of Swing Latino and help the school claim back his leading position. With effective design and communication, I’ve set goals to position Swing Latino as the major Latin dance school in Amsterdam. For one year I’ve done the strategy, communication, design and gave leading to new team members like social media community managers.
‣ As a result, values like quality and fun have increased having a positive perception among the dance community and new students. This had an impact that resulted in having more students, teachers, lessons and social parties.
