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Strukton

 

Clever Umbrella Brand

new re-branding for Strukton worksphere

CLIENT: Strukton
YEAR: 2018 @RoomforID’s

ROLE: Concept | Brand Identity | Visual Design

The Strukton Worksphere division is the leader in the field of sustainability and a healthy living environment in The Netherlands. A new communication language was designed according to the company’s new core values: innovation, technology and sophistication.

‣The creative idea: Treat the end-user as a canvas.
‣The visual connection principle: Creating a new visual language by merging: Technology layer + End-user + Environment.

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Creating a new visual language by merging: Technology layer + End user + Environment. ⤴

Creating a new visual language by merging: Technology layer + End user + Environment. ⤴

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" Clever technology for modern life "

— Strukton Worksphere

 
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